The Story of a Jeweler: Aurore Francois from Mademoiselle Felee

Hi my name is Aurore François, and I am Mademoiselle Felee’s designer. I spent my childhood in a small village of the north of France, discovering nature and dreaming in the fields, drawing, knitting, creating clothes and furniture for my Barbie dolls, organizing catwalks and making movies with my cousins… I think it was the beginning of a love story with fashion…

But it was not so easy, because my family wanted a traditional job for me, so after two years in foreign languages, I joined the Studio Berçot fashion school in Paris. While in training, I exhibited my first creations at Palais de Tokyo : It was photo paper jewelry and it was really exciting. Then I experienced with Karine Arabian, attracted by her shoes designing talent, Guy Laroche and Corpus Christi design studios, in charge of accessories, jewelry, printed fabrics, and embroidery. I also worked as graphic designer and as photo stylist for fashion magazines… but what I really wanted to do since years was to launch my own brand. So my dream came true in 2011, Mademoiselle Felee was born and was recently granted by 2 Fashion Sheriffs Awards on Eclat de Mode – Paris trade shows.

Actually, I have always been fascinated by artists and designers’ joy and freedom. And my first steps in creation were jewels in salvaged materials; I like the idea that a thing can become an other endlessly and that common things can be revealed when put together…

That thing I had inside me has to be transformed into creation, so this deep need to create pushed me to become a designer, and a huge need of hooped earrings led me to become a jewelry designer.

I’m curious on life and art, so everything inspires me: nature – movies – photos – materials – colors – street – design… but above all I draw my inspiration from architecture. I’m really fond of Gaudi’s organic architecture, Ross Lovegrove pure design, Klimt’s sensual paintings. And for this collection, Paris and the Eiffel Tower was a piece of evidence: I like the contrast between her delicateness and her strongness, her freedom, her poetry, she symbolizes any women in her duality.

To represent her, I have drawn unique jewelry, inspired from her shape, her structure, her decorative artdeco patterns, to be cut in brass. Then these refined items mixed with strong curb chains – feminine and masculine sides – make rock and chic jewelry for cities addicts, who can expect to see an other monument from an other Europa city in next collection! Guess what…






VIA: Mademoiselle Felee.

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